#Googles Unique Reach tells marketers when youve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More
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Qualcomm sues iPhone makers, escalating a patent war with #Apple

Qualcomm Inc. filed a breach of contract lawsuit late Tuesday against four Taiwanese contract manufacturers that build iPhones and iPads for Apple Inc. — the latest salvo in an escalating war between two tech giants over patent royalties.

Qualcomm’s court action is in response to Apple’s steps…

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Going to space is a real pain in the back

A six-month stay on the International Space Station can be a pain in the back for astronauts. While they may gain up to 2 inches in height temporarily, that effect is accompanied by a weakening of the muscles supporting the spine, according to a new study.


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The Marc Newson Hourglass For Hodinkee shows us time is a nanoball

 “Can anyone tell me what this is?” the teacher asked. Outside the rust rains had come again and the building reacted by assembling a nano sphere shield. They would be inside until it stopped. None of the children were old enough for the skin adaptation. She might as well keep them busy.
She held up half of a glass object, the top edge crude and sharp.
“A cup?” asked… Read More

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